To successfully position your brand above your competitor’s continuing fight for your customers, you must develop a brand proposition that when conveyed in marketing and advertising campaigns, will provide an attractive, unique, and relevant message to current and potential customers.

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brand development: communicating the value

It is acknowledged that a company's visual identity plays a vital role in distinguishing it from its competitors. Whether producing a new corporate brand or refreshing the existing one, the principle is the same. It has to be designed to communicate the image and values you want to present.